Wednesday, October 04, 2006

The Paradox of Choice (by Barry Schwartz)

The Paradox of Choice - Why Less is More
by Barry Schwartz

Engaging and illuminating vision on how people make choice and how the abundance of options inhibites the decision making process. The results of this research have interesting and deep implications on many issues concerning the design of information architecture, usability and communication design in general.

>> Talk given at Google by Barry Schwartz on April 27, 2006

>> Another more informal talk on the same topics

See Prof. Schwartz's book on Amazon

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