Thursday, October 21, 2010

World Usability day in Indianapolis with Aaron Marcus

Presented by: Indiana Chapter of the Usability Professionals' Association (UPA)
Sponsors: Center for Information and Communication Sciences, Ball State University
Indiana University School of Informatics at IUPUI
If you are interested in becoming a sponsor for this event contact us at
What: Celebration of the sixth annual UPA World Usability Day
International UPA World Usability Day
When: November 11th, 2010 from 8:00am to 6:00pm
Program: This year we are featuring renowned UX speaker Aaron Marcus
Aaron Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved full-time in computer graphics.

Mr. Marcus has published, lectured, tutored, and consulted internationally for more than 30 years and has been an invited keynote/plenary speaker at conferences of ACM/SIGCHI, ACMSIGGRAPH, Usability Professionals Association (UPA), and the Human Factors and Ergonomic Society, as well as conferences internationally. He is a visionary thinker, designer, and writer, well-respected in international professional communities associated with Web, user interface, human factors, graphic design, publishing, and desktop software application development.
The Indiana Chapter of the UPA encourages design principles that aid in the creating, enhancing, and servicing usable products and services. Last year's World Usability Day involved more than 100 events in more than 35 countries. Be a part of the global experience this year as Indiana does its part for World Usability Day!

Location: IUPUI Campus Center
3rd floor
420 University Boulevard (southwest corner of Michigan and University Boulevard), Indianapolis, Indiana, 46062
Cost: $50 for professionals
$30 for students
Lunch is provided if you register by November 5th

To register:

Registration: For immediate confirmation of your registration, complete the online registration form.
Online registration form

Event News: Follow us on Twitter #indwud2010

Our paper on Branding Requirements & Web Design just published at ACM NordiCHI 2010 Conference

We have just published our paper on: "Empirical investigation of web design attributes affecting brand perception" on the ACM Proceedings of the NordiCHI Conference 2010.

Full paper reference:
Garzotto, F., Sorce, F., Bolchini, D., and Yang, T., Empirical investigation of web design attributes affecting brand perception, in Proceedings of the 6th Nordic Conference on Human-Computer interaction: Extending Boundaries (Reykjavik, Iceland, October 16 - 20, 2010). NordiCHI '10. ACM, New York, NY, 188-197. DOI=

The web has become a mainstream communication tool used by companies, institutions, celebrities, and politicians to establish, reinforce, or repurpose their brand, almost bypassing more conventional branding media. In this scenario, understanding the effects of the different design qualities of a website on users' attitude towards the brand is of major importance. This paper contributes to the exploration of this issue by presenting a wide empirical study that investigates the degree to which users' perception of a brand is affected by different design aspects of a website, namely usability, aesthetics, and communicability. The results of this multidimensional analysis have implications on HCI research and practice, as they provide empirically founded guidelines to prioritize design choices in relationship to branding goals.

Full PDF paper available here >>>

Paper avaialble on ACM proceedings: